Service
Google Ads & Performance Marketing for Healthcare
Reach patients at the exact moment they decide to act
Paid search campaigns that target patients at peak decision-making moments, structured around condition-specific queries, insurance-qualified terms, and geographic intent. Every dollar of spend is tracked through to actual booked appointments, not just clicks or form fills.
What's included
- Campaigns structured by condition, procedure, and service line
- HIPAA-compliant conversion tracking tied to actual appointment bookings
- Negative keyword architecture to exclude non-patient traffic
- Insurance and payer-qualified targeting where applicable
- Continuous bid optimisation driven by cost-per-appointment data
- Landing page design and testing optimised for healthcare conversion
Condition-specific campaigns tracked all the way to scheduled appointments
Healthcare paid search is categorically different from e-commerce or lead-generation PPC. Google's sensitive health category restrictions limit certain targeting options. HIPAA-compliant conversion tracking requires specialist configuration. And the value of a patient acquired varies enormously by specialty, procedure, and payer mix, which means campaign structure and bid strategy must be calibrated to your specific economics.
We build campaign architectures that separate traffic by condition, procedure, and service line, because a patient searching 'knee replacement surgeon near me' has different intent, different anxiety, and different lifetime value than one searching 'sports medicine clinic'. Treating these identically wastes budget.
Our measurement framework closes the loop between ad spend and patient appointments. We track calls, form fills, and online bookings as separate conversion actions, weighted by appointment type and estimated revenue contribution, giving you a true picture of cost per patient acquired, not just cost per click.
How we measure success
- Cost per appointment scheduled (CPA)
- Cost per lead (CPL) by campaign and ad group
- Conversion rate by ad group and landing page
- Return on ad spend (ROAS) by service line
- Search Impression Share for target terms
Ready to get started?
Book a complimentary strategy session. We'll audit your current setup and outline what this service would look like for your practice.
Book a SessionCommon Questions
What budget do I need to run effective healthcare PPC?
It depends heavily on your specialty and market. Highly competitive specialties in major metros (orthopedics, plastic surgery, fertility) require higher budgets to compete effectively. We give every new client an honest assessment of what budget level is required to generate meaningful patient volume in their specific market before any spend begins.
Can you advertise for all healthcare specialties?
Most specialties, yes. Some are more restricted under Google's sensitive health category policies (certain addiction services, fertility, and others). We'll advise on any restrictions specific to your specialty before we begin.
How quickly can campaigns go live?
Initial campaign setup typically takes 2–3 weeks: account audit or build, keyword research, campaign structure, ad copy, landing page review, and tracking configuration. First data starts flowing immediately on launch.
Ready to Discuss Google Ads for Your Practice?
Book a complimentary strategy session. We'll audit your current setup and outline a plan specific to your specialty and market.
Book a Free Strategy Session