Service
Social Media Management for Medical Practices
Build physician authority where patients and referring physicians are looking
Social media for healthcare is not about follower counts. It is about establishing the expertise, trust, and clinical credibility that makes patients confident choosing you, and makes referring physicians comfortable sending patients your way. We produce content calendars built on evidence, not trends.
What's included
- Monthly content calendar planned around evidence-based clinical education topics
- LinkedIn strategy for physician personal branding and referral network development
- Instagram and Facebook patient education content produced, designed, and scheduled
- HIPAA-compliant patient story formats with appropriate authorisation frameworks
- Paid social amplification for high-performing content
- Community management and comment moderation with clinical accuracy oversight
Evidence-based content that builds clinical credibility, without crossing compliance lines
The biggest risk in healthcare social media is not ignoring it; it is doing it incorrectly. Unqualified clinical claims, inappropriate patient content, HIPAA-adjacent mistakes, and generic motivational posts all carry reputational or regulatory risk. We manage social media with clinical accuracy and compliance protocols built into our content workflow.
For physician personal brands, LinkedIn is the highest-return social channel available. A well-maintained physician LinkedIn profile drives referral relationships with other clinicians, builds patient confidence before the first appointment, and creates inbound opportunities from hospital systems, pharma companies, and speaking organisations.
For practices targeting patients directly, Instagram and Facebook content built around patient education, not promotion, consistently outperforms practice promotion content. Patients follow accounts that teach them something. We build content strategies around clinical education that positions the practice as the obvious expert choice.
How we measure success
- Engagement rate by content type and platform
- Profile views and follower growth trajectory
- LinkedIn connection volume for physician accounts
- Referral source attribution from social channels
- Content reach and impression growth
Ready to get started?
Book a complimentary strategy session. We'll audit your current setup and outline what this service would look like for your practice.
Book a SessionCommon Questions
Can we share patient stories on social media?
Yes, with proper written authorisation. We have compliant patient consent frameworks for testimonials, before/after content, and patient story features that satisfy both HIPAA requirements and platform content policies.
How many posts per week do you manage?
Typically 3–5 posts per week per platform, depending on the programme. Quality and consistency matter more than volume. We'd rather publish three thoughtful, evidence-based posts than seven generic ones.
Do you create the content or do we need to provide it?
We produce all content: copy, creative design, and graphics. For physician personal brand accounts, we conduct monthly interviews or use submitted voice notes to ensure the content genuinely sounds like the physician. We don't put generic content under a clinician's name.
Ready to Discuss Social Media for Your Practice?
Book a complimentary strategy session. We'll audit your current setup and outline a plan specific to your specialty and market.
Book a Free Strategy Session