Do you create all the content or do we need to provide material?

We produce all content — copy, creative, and graphics. For physician personal brand accounts, we conduct monthly interviews or use submitted voice notes to ensure the content genuinely sounds like the clinician.

Can we share patient stories?

Yes, with proper written authorisation. We have compliant patient consent frameworks for testimonials and patient story features that satisfy both HIPAA requirements and platform content policies.

Which platforms do you manage?

Instagram, Facebook, and LinkedIn. We prioritise platforms where your specific patient demographic and referring physician network is most active.

How do you handle a post that gets clinical pushback?

All content goes through a clinical accuracy review before publishing. If something is flagged post-publication, we take it down immediately, review, and republish a corrected version.

All Packages

Package

Social Media Management Package

Evidence-based social content that builds clinical credibility, grows referring physician networks, and educates patients — without crossing compliance lines.

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Starter

Consistent, compliant content on one platform

Practices starting social media or managing a single channel

Growth

Multi-platform presence with physician authority building

Practices actively building patient trust and physician referral networks

Scale

Full-practice social media across every relevant channel

Multi-physician groups or practices with active patient communities

Choose Your Tier

All tiers are additive — upgrading carries everything you've built. Start where you are; scale when you're ready.

Starter

Consistent, compliant content on one platform

Ideal for

Practices starting social media or managing a single channel

What's included

3 posts per week on one platform (Instagram, Facebook, or LinkedIn)
Monthly content calendar planned around clinical education topics
Professionally designed post graphics
HIPAA compliance review on all content before publishing
Comment moderation with clinical accuracy oversight
Monthly engagement and reach report

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Evidence-based content that builds clinical credibility, without crossing compliance lines

The biggest risk in healthcare social media is not ignoring it; it is doing it incorrectly. Unqualified clinical claims, inappropriate patient content, HIPAA-adjacent mistakes, and generic motivational posts all carry reputational or regulatory risk. We manage social media with clinical accuracy and compliance protocols built into our content workflow.

For physician personal brands, LinkedIn is the highest-return social channel available. A well-maintained physician LinkedIn profile drives referral relationships with other clinicians, builds patient confidence before the first appointment, and creates inbound opportunities from hospital systems, pharma companies, and speaking organisations.

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How we measure success

Engagement rate by content type and platform
Profile views and follower growth trajectory
LinkedIn connection volume for physician accounts
Referral source attribution from social channels
Content reach and impression growth

FAQ

Social Media Package — Common Questions

Do you create all the content or do we need to provide material? We produce all content — copy, creative, and graphics. For physician personal brand accounts, we conduct monthly interviews or use submitted voice notes to ensure the content genuinely sounds like the clinician.: We produce all content — copy, creative, and graphics. For physician personal brand accounts, we conduct monthly interviews or use submitted voice notes to ensure the content genuinely sounds like the clinician.
Can we share patient stories? Yes, with proper written authorisation. We have compliant patient consent frameworks for testimonials and patient story features that satisfy both HIPAA requirements and platform content policies.: Yes, with proper written authorisation. We have compliant patient consent frameworks for testimonials and patient story features that satisfy both HIPAA requirements and platform content policies.
Which platforms do you manage? Instagram, Facebook, and LinkedIn. We prioritise platforms where your specific patient demographic and referring physician network is most active.: Instagram, Facebook, and LinkedIn. We prioritise platforms where your specific patient demographic and referring physician network is most active.
How do you handle a post that gets clinical pushback? All content goes through a clinical accuracy review before publishing. If something is flagged post-publication, we take it down immediately, review, and republish a corrected version.: All content goes through a clinical accuracy review before publishing. If something is flagged post-publication, we take it down immediately, review, and republish a corrected version.

Reputation Management Package

Systematic review acquisition, platform monitoring, and HIPAA-compliant response management — turning patient satisfaction into your strongest referral channel.

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Healthcare Photography & Video Package

Professional clinical photography and video that replaces stock images with the real people, environment, and care behind your practice.

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Ready to Get Started?

Book a free strategy session. We'll confirm the right tier for your practice and walk you through what happens on day one.

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